VERY RARE was the “first ‘real’ streetwear brand in Croatia”, a project defined by its always-reinventing DIY approach and notable for its unconventional promotional methods…


VERY RARE primarily operated in street fashion, producing four full collections accompanied by exhibitions, art installations and ‘zines. Still, the project is most known for its 1-off pieces, true to its ‘rare’ name – done on spot with acrylics, patches, markers etc.


Over the years, project had been covered by all of the notable fashion press in Croatia (Buro 24/7,, ELLE, DIVA, Index Rogue…), international press (SSENSE, Elle) and Croatian National TV…


The project is currently on hiatus. The full archive will be available soon on

VERY RARE Timeline:

Ambition / BLKSKNHD (2013)
The Portrait (2014)
Afterlife (2015)
Some Girls Wander By Mistake (2016)
Out Of The Memory (2016)
Tomorrow Was The Golden Age (2018)